While dealing with the reasons why we didn't enjoy 'Spider-Man 3' as much as we should have, one of my primary discussion points is that it didn't feel like there was enough Spider-Man spread throughout the movie. I do understand that there was a Spider-Man fight of some significant length near the end of the movie and I understand the concept of building to your payoff but this was more of a pacing problem in my opinion, something caused by adding the Venom storyline to a movie that didn't originally feature the character.
You must meet expectations. People expect to see Spider-Man in a Spider-Man movie. Marvel publishes three primary Spider-Man comics a month, twelve months a year. In the space of 36 comics a year, you can afford to have a couple that focus more on Peter Parker or show events through the eyes of a different character. In fact, if simply for the sake of variety, you need to change things up in order for those books to stay fresh every month. When there's one movie every three years, it's a different combination of events.
No one goes to a Godzilla movie for the human love interest storyline. No one goes to McDonald's for a gourmet meal. No one watches American Idol for the death-metal songs. No one watches 'A Night at the Opera' for the singing, it's all about the Marx Brothers.
Despite it being a neat moment from a number of different perspectives, no one goes to a Spider-Man movie to watch Peter Parker dance. It's not that you can't go beyond the expectations but you must at least meet them. McDonald's could serve gourmet food but if the quality of the fries suffered because of it, would people be happy? No. If the monster wrestling in a Godzilla movie is awesome and the human love interest story was good, well, that would probably be the best Godzilla movie ever.
If you want to do something new in the entertainment world, to mix things up in a long running series so that you're not just repeating yourself, at least bring the basic stuff you promise in the title. When you have a movie called 'Werewolves on Wheels' there should be more than a few seconds of a Werewolf on a motorcycle.
Or is it just me?
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